Insurance Marketing Lead Consultant
- Aptino, Inc
109 Days Ago
NA
NA
Remote
10-15 Years
Required Skills: Tableau, Power BI
Job Description
Key Responsibilities:
• Lead the development of a North Star Vision for the Marketing Reporting & Analytics Center of Excellence.
• Conduct client interviews across Marketing, Sales, Product, Analytics, and Technology divisions to gather insights and align on the future state vision.
• Oversee the creation of mock-up (non-production) dashboards to illustrate the future state vision.
• Perform a comprehensive gap analysis from the current state to the future state vision.
• Develop a detailed implementation roadmap to achieve the future state vision.
• Collaborate with project managers, business analysts, business intelligence, and visualization experts to ensure successful project execution.
• Provide strategic guidance and thought leadership throughout the project lifecycle.
• Ensure alignment with the client's business objectives and strategic goals.
• Communicate effectively with executive stakeholders to secure buy-in and support for the project.
• Lead the development of a North Star Vision for the Marketing Reporting & Analytics Center of Excellence.
• Conduct client interviews across Marketing, Sales, Product, Analytics, and Technology divisions to gather insights and align on the future state vision.
• Oversee the creation of mock-up (non-production) dashboards to illustrate the future state vision.
• Perform a comprehensive gap analysis from the current state to the future state vision.
• Develop a detailed implementation roadmap to achieve the future state vision.
• Collaborate with project managers, business analysts, business intelligence, and visualization experts to ensure successful project execution.
• Provide strategic guidance and thought leadership throughout the project lifecycle.
• Ensure alignment with the client's business objectives and strategic goals.
• Communicate effectively with executive stakeholders to secure buy-in and support for the project.
Qualifications:
• Bachelor's degree in Business, Marketing, Analytics, or a related field; MBA or advanced degree preferred.
• 10+ years of experience in strategy development, consulting, or a related field, with a focus on marketing analytics and reporting.
• Proven track record of leading large-scale, cross-functional projects and initiatives.
• Strong understanding of marketing, sales, product, analytics, and technology functions within an organization.
• Excellent analytical, problem-solving, and decision-making skills.
• Exceptional communication and interpersonal skills, with the ability to influence and engage stakeholders at all levels.
• Experience with business intelligence and data visualization tools (e.g., Tableau, Power BI) is a plus.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
• Bachelor's degree in Business, Marketing, Analytics, or a related field; MBA or advanced degree preferred.
• 10+ years of experience in strategy development, consulting, or a related field, with a focus on marketing analytics and reporting.
• Proven track record of leading large-scale, cross-functional projects and initiatives.
• Strong understanding of marketing, sales, product, analytics, and technology functions within an organization.
• Excellent analytical, problem-solving, and decision-making skills.
• Exceptional communication and interpersonal skills, with the ability to influence and engage stakeholders at all levels.
• Experience with business intelligence and data visualization tools (e.g., Tableau, Power BI) is a plus.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
