Job Title: Web Analytics Specialist/Consultant

Start Date: ASAP

End Date: End of 2025, with a possible Extension.

Position Type: Contract

Location: Remote (Client Prefers Candidates that live on the East Coast).

 

Atlas is seeking a Web Analytics Specialist/Consultant to support our client's Corporate Communications team.

In this role, you will bridge the gap between IT and Communications, focusing on web and Social Media Analytics, cookie compliance, and optimizing digital engagement strategies.

Your data-driven insights will directly support strategic communications and enhance user engagement across digital channels.

 

Web Analytics & Reporting: Track and interpret key metrics on web platforms and social media to inform data-driven decision-making. Conduct A/B testing, analyze traffic patterns, and provide actionable insights to enhance user engagement.

Campaign Management & Social Media Insights: Analyze performance metrics across social media campaigns, offering insights to optimize reach, engagement, and impact on brand messaging.

Cookie Compliance & Tracking: Ensure cookie management and compliance with privacy standards, overseeing tracking tools to protect user data and maintain regulatory alignment.

Digital Strategy & Optimization: Support SEO efforts and contribute to UX/UI improvements using data insights to refine digital engagement and content strategies.

Project Coordination: Collaborate with IT and Communications to translate business needs into technical requirements, managing web analytics projects to meet objectives and timelines.

Documentation & Training: Create and maintain analytics documentation and provide training on dashboards and tools, enabling the Communications team to leverage data effectively.

 

Bachelor's Degree in IT, Business, Communications, or related field.

2-4 years of experience in Web Analytics, Campaign Management, or Business Analysis roles.

Proficiency in Web Analytics tools (e.g., Google Analytics, Adobe Analytics) and CMS platforms (e.g., WordPress, Drupal).

Strong analytical skills and the ability to turn data into actionable insights.

Effective communication skills for working cross-functionally.

This role is ideal for someone skilled in Digital Analytics and Campaign tracking who can help shape impactful communication strategies through data.