Required Skills: Tealium, Adobe, GCP, Kafka, Pega, Adobe Target

Job Description

Job Title: Sr. MarTech Developer (CDP / AEP / Tealium)

Location: Irving, TX (3 days onsite)

Duration: 12+ Months

Summary:

 We are seeking a highly skilled and experienced MarTech Developer with a strong focus on customer data, omni channel personalization and media marketing. In this role, you will be instrumental in designing, developing, and implementing innovative marketing technology solutions that leverage data-driven insights to drive customer engagement and business growth. You will collaborate closely with enterprise architects, cross-functional teams, and business stakeholders to translate business requirements into robust and scalable MarTech solutions, with a particular emphasis on targeting, retargeting, real-time personalization, and customer data platform (CDP) implementations

Qualifications 

• Education: 
• Bachelor's degree in Computer Science, Engineering, or a related field. 
• Experience: 7+ years of experience in MarTech development and architecture with a strong focus on media marketing, customer data, real-time personalization, and CDP implementations. 

Technical Skills: 

• Expertise in Tealium/Adobe, GCP, Kafka, Pega, and Adobe Target. 
• Experience in Tealium AudioStream, Tealium Audience Builder
• Expertise in CDPs (e.g., Tealium CDP,  Adobe Experience Platform, Salesforce CDP).
• Strong programming skills in Java, Python, or other relevant languages.
• Experience with data integration tools and technologies. 
• Proficiency in SQL and NoSQL databases. 
• Experience with cloud computing platforms (GCP). 

Key Responsibilities 

• Digital Marketing & Targeting Architecture:
• Design and implement a robust media marketing architecture for new and existing customers, encompassing
• Targeting & Retargeting: Develop and implement strategies for audience segmentation, targeting, and retargeting across various channels (e.g., social media, search, display, video).  
• Lead Media Activation integration to enable digital marketing through social media and advertising platforms 
•  Real-time Personalization: 
•  Design and implement real-time personalization strategies for existing and new customers across various channels (e.g., online and offline channels). 
•  Integrate real-time data streams (e.g., website behavior, location data, purchase history) to deliver personalized experiences. 
•  Design and Integrate rules-based and machine learning-based personalization models. 
•  Customer Data Platform (CDP) Development: 
•  Design and implement a CDP strategy, including: 
• Data Ingestion & Orchestration: Develop and manage data pipelines for ingesting and enriching 1st, 2nd, and 3rd party data. 
• Customer Segmentation & Profiling: Develop and maintain customer segments based on behavioral, demographic, and other relevant data. 
• Data Activation: Integrate the CDP with downstream systems (e.g., marketing automation, advertising platforms, NBx and system of engagements ) to activate customer data for personalized campaigns. 

• Prospect Data Store & Management: 
• Design and implement a robust prospect data store, including: 
• Data acquisition and enrichment strategies. 
• Data quality and hygiene processes. 
• Data privacy and compliance considerations. 
• Cross-functional Collaboration: 
• Design  and implement a scalable and robust MarTech Solution with the Enterprise Architecture team 
• Work closely with marketing, business, cross IT Teams and UX teams to understand their data needs, events to be captured and delivering use cases
•  Facilitate communication and knowledge sharing across all stakeholders. 
•  Technology Expertise: 
•  Deep understanding of MarTech stack, including Tealium, GCP, Kafka, Pega, and Adobe Target. 
•  Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP,).
•  Strong understanding of data integration, data warehousing, and data pipelines. 
•  Proficiency in SQL and NoSQL databases. 
•  Experience with cloud computing platforms (GCP). 

Other Skills: 

• Excellent communication and interpersonal skills. 
• Strong analytical and problem-solving skills. 
• Ability to work independently and as part of a team. 
• Detail-oriented and organized. 
• Passion for data-driven marketing and customer experience.