Salesforce Marketing Cloud Architect
- Rockwoods
168 Days Ago
65-70 per Hourly
NA
Tysons Corner-VA
9-21 Years
Required Skills: AMPScript, SQL, SFMC APIs, multi-cloud connectivity
Job Description
Job Title: Salesforce Marketing Cloud Architect
Location: Hybrid – On-site at Tysons, VA
Employment Type: Contract-to-Hire
Experience Level: Principal/Architect (12+ years)
Overview:
Rockwoods is seeking a Salesforce Marketing Cloud (SFMC) Architect to design and lead enterprise-level marketing automation solutions for one of our prestigious financial services clients. This strategic role requires deep technical expertise in SFMC architecture, cross-cloud integrations, and marketing data ecosystems. The ideal candidate will drive innovation, optimize platform capabilities, and ensure seamless alignment between business objectives and technology solutions.
Key Responsibilities:
- Define the architecture and strategy for Salesforce Marketing Cloud, ensuring scalable, future-proof solutions.
- Lead the design, implementation, and optimization of marketing automation frameworks across digital channels.
- Act as the principal advisor for SFMC governance, multi-business unit setup, user roles, and platform security.
- Architect end-to-end marketing data integrations with platforms like Salesforce Core, Tableau, Snowflake, and Google Analytics.
- Develop high-impact engagement models, leveraging AMPScript, SQL, APIs, and automation tools.
- Collaborate with senior marketing, IT, and analytics leaders to drive digital transformation and compliance.
- Evaluate and implement advanced Salesforce features, including Data Cloud, Loyalty Cloud, and Distributed Marketing.
- Establish best practices for marketing data management, customer segmentation, and campaign execution.
- Ensure regulatory compliance with CCPA, GLBA, CAN-SPAM, and internal governance standards.
- Provide mentorship and technical leadership to cross-functional teams.
Required Qualifications:
- Bachelor’s or Master’s degree in Computer Science, Data Science, or a related field.
- 12+ years of experience in marketing technology roles, with at least 7+ years of hands-on SFMC architecture experience.
- Expert-level proficiency in SFMC administration, cross-cloud integrations, and platform scalability.
- Deep expertise in AMPScript, SQL, SFMC APIs, and multi-cloud connectivity.
- Strong knowledge of consumer financial services regulations and marketing data compliance.
- Proven ability to lead enterprise-scale marketing automation transformations in complex environments.
- Exceptional communication, stakeholder management, and strategic advisory skills.
Preferred Qualifications:
- Salesforce Architect certifications (e.g., Marketing Cloud Consultant, Technical Architect).
- Expertise in Snowflake, Google Analytics, Tableau, Salesforce CDP, and Loyalty Cloud.
- Familiarity with Marketo, HubSpot, Eloqua, Adobe Campaign, and enterprise marketing stacks.
- Proficiency in Python, JavaScript, or other advanced scripting languages.
- Knowledge of Agile methodologies and tools like Jira, Trello, Asana.
Work Environment & Perks:
- Hybrid on-site work in a strategic leadership capacity.
- Opportunity to architect next-gen marketing automation ecosystems in the financial sector.
- Competitive compensation, benefits, and professional development opportunities.
