Marketing Data Analyst - Lending Products
- Code Beacons Inc.
7 Days Ago
NA
NA
Boston-MA, New York-NY
6-10 Years
Required Skills: Marketing Analytics, lending products, Power Bi, AWS QuickSight, digital marketing data, campaign strategy and execution, SQL Server, Python, Google Analytics, Adobe Analytics, financial services, banking
Job Description
ONLY LOCALS
Job Title: Marketing Data Analyst (Lending Products)
Location: Hybrid onsite in Boston, MA, or NYC, NY
Duration: 6+ month contract; Strong potential for extension
Required Skills
• New hard requirement: Previous banking experience – Needs someone who understands the landscape and can speak on their experience this in respect.
• Role focus: Marketing analytics experience.
o Not acceptable: General data analysts who worked with several teams including marketing teams – Need someone centric to a marketing analytics group. Project Scope (dig into details here):
• Seeking mid-level candidates with at least 3+ years of experience in marketing data and analytics
• Ideal profiles will have direct exposure to lending product data—including areas like lending, underwriting, and related financial services
• Analyze and visualize marketing data, with a focus on lending products
• Build dashboards using Power BI and AWS QuickSight
• Support marketing campaign execution and measurement
• Run queries, interpret trends, and assess marketing channel effectiveness
Overview:
Our client in the banking domain is seeking a Marketing Data Analyst to join their Marketing Analytics & Data Science team. This role will support strategic marketing initiatives, with a focus on credit and lending product analytics. The position offers an exciting opportunity to contribute to data-driven decision-making and campaign optimization in a dynamic financial services environment.
Responsibilities:
· Analyze and interpret marketing data, with a focus on lending products
· Build and maintain dashboards using Power BI and AWS QuickSight
· Support campaign measurement and execution, providing actionable insights
· Run queries, identify trends, and assess the effectiveness of marketing channels
· Collaborate with cross-functional teams to align analytics with business goals
· Communicate findings and recommendations to leadership and stakeholders
Required Experience:
· Minimum 3+ years of experience in marketing data and analytics
· Strong understanding of digital marketing data, campaign strategy, and execution
· Experience with lending product data (e.g., lending, underwriting)
· Proficiency in SQL Server (query writing)
· Dashboarding experience with Power BI
· Working knowledge of Python
· Familiarity with Google Analytics and/or Adobe Analytics
· Prior experience in financial services, preferably banking or fintech
Desired Experience:
· Dashboarding experience with AWS QuickSight
· Exposure to Experian valuation, Axiom, or Tealium tag management
· Understanding of identity graph concepts
Soft Skills:
· Strong communication skills with the ability to engage leadership, team members, and clients
· Collaborative mindset and ability to work in a fast-paced, data-driven environment
