Required Skills: SQL, SOQL, AMPscript, SSJS, HTML, CSS, JSON, REST, SOAP APIs, Tableau, AWS, Azure, GCP.
Job Description
We are looking for an experienced Salesforce Marketing Cloud Developer / Consultant / Admin with strong Salesforce Data Cloud experience. The ideal candidate will own the administration, development, integration, and optimization of SFMC and Data Cloud platforms while supporting enterprise marketing, customer data, and Customer 360 initiatives.
Key Responsibilities
- Administer and support Salesforce Marketing Cloud and Data Cloud platforms.
- Design and manage customer data models, ingestion, identity resolution, segmentation, and Customer 360 profiles.
- Build and optimize campaigns, Journey Builder journeys, automations, personalization, and marketing programs.
- Integrate SFMC and Data Cloud with Salesforce and external systems using APIs and integration frameworks.
- Monitor platform health, data pipelines, campaign performance, and troubleshoot issues.
- Manage user access, security, consent, privacy, and compliance requirements including GDPR and CCPA.
- Develop audience analytics, calculated insights, reporting, and performance metrics.
- Partner with business, technology, and vendor teams to deliver scalable marketing solutions.
- Maintain technical documentation and provide user support, training, and best-practice guidance.
Required Skills & Qualifications
- 8–10 years of hands-on Salesforce Marketing Cloud experience, including administration and campaign management.
- Strong experience with Salesforce Data Cloud, Customer 360, data modeling, segmentation, and identity resolution.
- Expertise in Journey Builder, Email Studio, Automation Studio, Contact Builder, and multi-Business Unit environments.
- Strong knowledge of SQL, SOQL, AMPscript, SSJS, HTML, CSS, JSON, REST/SOAP APIs.
- Experience with enterprise data integration, ETL, APIs, and external system connectivity.
- Understanding of data governance, privacy, consent management, deliverability, and marketing operations.
- Salesforce Marketing Cloud and/or Data Cloud certifications preferred.
Nice to Have
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Experience with Tableau, AWS, Azure, or GCP.
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Knowledge of CDP, MDM, real-time data streaming, and event-driven architectures.
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Experience developing Journey Builder Custom Activities/Components.
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Salesforce development experience with Apex, Lightning, and integrations.