SFDC developer
- Tekfortune Inc.
3 Days Ago
NA
W2
Alpharetta-GA
5-12 Years
Required Skills: Analytics, Cloud Architecture, Cloud Computing, Customer Engagement, Customer Relationship Management, CRM, Data Governance, Data Lake, Data Modeling, Data Quality, Management, Marketing, Real-Time Data Processing, Reporting, Salesforce.com, Scalability, Streaming, Use Cases, Salesforce Data Cloud Architecture, Customer Data Models, Data Model Objects, DMOs, Data Lake Objects, DLOs, Customer 360°
Job Description
Responsibilities
- Design, implement, and maintain Salesforce Data Cloud architecture and customer data models.
- Build and manage data ingestion pipelines from multiple enterprise systems, including CRM, claims, enrollment, web, mobile, and third-party data sources.
- Configure Data Streams, Data Model Objects (DMOs), Data Lake Objects (DLOs), Calculated Insights, and Identity Resolution rules.
- Implement unified customer profiles and customer 360 capabilities across enterprise systems.
- Develop audience segmentation strategies and activation frameworks for personalized customer experiences.
- Configure consent management and customer data governance solutions.
- Monitor and optimize Data Cloud performance, scalability, and data quality.
- Design and implement Marketing Cloud solutions including Journey Builder, Email Studio, Automation Studio, Mobile Studio, and Audience Builder.
- Develop personalized customer engagement campaigns using Data Cloud audiences.
- Configure and maintain automated customer journeys and real-time activation use cases.
- Integrate Marketing Cloud with Salesforce Data Cloud, CRM systems, and external platforms.
- Support campaign analytics, customer engagement reporting, and attribution models.
