Adobe Experience Platform (AEP)
- Proficiency in data ingestion, transformation, and management within AEP.
- Experience with creating and managing customer profiles and segments.
Adobe Journey Optimizer (AJO)
- Knowledge of designing and executing customer journeys using AJO.
- Experience with journey orchestration, including campaigns, event driven journeys, and email creative.
- Understanding of AJO's reporting and analytics features
Offer Decision Engine (ODE)
- Familiarity with the Adobe Offer Decision Engine (ODE) for providing dynamic offers and decisions in creative.
- Designed and implemented decisioning logic to determine the best offers for customers based on predefined criteria and business rules.
Adobe I/O
- Experience with Adobe I/O Runtime and Node.js for serverless computing and executing custom logic.
Rest API
- Hands-on experience using Postman for API testing, including creating and managing collections, environments, and variables.
- Knowledge of authentication and authorization mechanisms (e.g., OAuth) for API access.
- Proficiency in programming languages such as JavaScript, Python, or C# for custom development and API interactions.
Data Management and Analytics
- Strong understanding of data modeling, ETL processes, and data governance.
- Familiarity with SQL for querying and managing data, experience in BigQuery and coding a plus.
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