Required Skills: Salesforce Marketing Cloud, Iterable, Braze

Job Description

Job Title: Loyalty Communications & Email Strategy Manager
Location: Tysons Corner, VA (Hybrid – 4 Days Onsite)

Summary:
Rockwoods seeks a Loyalty Communications & Email Strategy Manager for a hybrid role (4 days onsite) supporting a client in Tysons Corner, VA. You will lead loyalty communications across email, SMS, push, and in-app messaging, driving engagement, retention, and lifetime value through personalized, data-driven strategies.

Key Responsibilities:

• Develop and execute omnichannel loyalty communication strategies.
• Implement lifecycle programs (welcome, re-engagement, referrals, etc.).
• Design trigger-based, personalized campaigns using behavioral data.
• Segment audiences and tailor messaging for maximum impact.
• Partner with analytics to test, track, and optimize campaign performance.
• Ensure channel consistency across email, SMS, push notifications, and web.
• Manage workflows, campaign calendars, and QA processes for flawless execution.
• Stay updated on trends in AI, ML, and customer retention strategies.

Requirements:

• Bachelor’s degree in Marketing, Communications, or related field.
• 7+ years in digital/email marketing, loyalty, or CRM (B2C/financial services preferred).
• Expertise in ESPs (Salesforce Marketing Cloud, Iterable, Braze, etc.) and SMS/app push tools.
• Strong data-driven approach with experience in segmentation, A/B testing, and automation.
• Analytical mindset with storytelling and project management skills.

Interested candidates, please share your resumes at Shoaibh@rockwoods.net.