Google Analytics SME / Lead
- Saransh Inc.
11 Hours Ago
NA
NA
Remote
8-10 Years
Required Skills: SQL, JavaScript, and HTML
Job Description
Title: Google Analytics SME / Lead
Location: Remote
We are looking for a highly skilled Google Analytics SME / Lead to drive data strategy, tracking implementation, reporting, and conversion optimization initiatives across digital platforms.
Key Responsibilities:
Tracking & Implementation: Define and implement tracking requirements using Google Tag Manager (GTM) to ensure accurate data collection across websites and apps.
Analysis & Reporting: Monitor website traffic, user journeys, and conversion funnels to identify trends and drop-off points.
Dashboard Development: Build and maintain automated reports and real-time dashboards using Looker Studio / Tableau.
Conversion Rate Optimization (CRO): Plan and execute A/B and multivariate tests to improve landing page performance and overall ROI.
Stakeholder Collaboration: Translate complex technical data into clear, actionable insights for Marketing, IT, and Executive teams.
Required Skills:
Advanced expertise in Google Analytics 4 (GA4) reporting and dashboard customization
Strong hands-on experience with tracking implementation, goals, funnels, event tracking, custom dimensions & metrics
Working knowledge of SQL, JavaScript, and HTML for analysis and debugging
Experience with Pixels and third-party tracking integrations
Familiarity with Google Search Console and Looker Studio (Google Data Studio)
Understanding of data privacy regulations like GDPR, CCPA, PIPEDA (nice to have)
Exposure to consent management tools like OneTrust is a plus
