Required Skills: Martech, segmentation, targeting, personalization, Kafka, ETL, Customer Data Platforms, CDP, AWS

Job Description

• Customer Domain Expertise: Deep, practical experience designing architectures for complex loyalty program structures (points, tiers, accrual/redemption), member profiles, and omni-channel marketing campaigns (segmentation, targeting, personalization).
• Advanced Integration & Messaging: Mastery of integration patterns, including real-time event-driven architecture, asynchronous messaging (Kafka/MSK), and robust ETL/data pipelines (Airflow or NiFi preferred).
• CDP & Data Fundamentals: Strong conceptual and practical knowledge of Customer Data Platforms (CDP), identity resolution, and core data modeling tradeoffs (normalization vs. denormalization).
• Cloud Architecture: Foundational proficiency in the AWS ecosystem, specifically covering compute (EC2, containers, serverless), storage (S3, RDS, DynamoDB), and core networking/security (VPC, subnets).
• T-Shaped Technical Breadth: Broad, conceptual familiarity across the full stack—including how web/mobile front-ends consume APIs, microservices vs. monolith tradeoffs, CRM platforms (Salesforce), and modern MarTech engines (Adobe, Braze).